Description
THIS IS THE CONFERENCE AUDIO DVD & DOWNLOAD
Sessions recorded LIVE at the Omni Shoreham Hotel • July 15-17, 2019 • Washington, D.C.
19NSPRA-1 Building Public Awareness: Framing That Works (Julie Sweetland, Ph.D.)
19NSPRA-2 Dynamic Data Dashboards: You, Too, Can Do! (Donelle Staples)
19NSPRA-3 Elevating Your Future: How Strategic Planning Can Be Inspiring, Community-Driven and Fun! (Joe Ferdani, APR & Mark Poshak)
19NSPRA-4 Equity Leadership From the Inside Out (Kimberlee Armstrong, Ed.D.)
19NSPRA-5 Launching a New Website: How to Get Rockstar Results Without Burn Out (Melissa Wiland & Kristen Cain)
19NSPRA-6 Storytelling Secrets of School PR Pros: How to Produce Stories of Impact (Rich Finlinson, APR)
19NSPRA-7 Using Strategic Marketing to Recruit Millennial Teachers to Your School District (Jason Wheeler)
19NSPRA-8 Utilizing Political Campaign Tactics to Influence Others to Action (Patrick Mogge)
19NSPRA-9 Video Killed the Press Release: How to Tell Your Own Story Using Video (Samantha Fitzgerald & Paul Lewis)
19NSPRA-10 What Can I Say? Media Relations in a Crisis (Catherine Carbone Rogers & Tove Tupper)
19NSPRA-11 Your School Bond Passed, Now What? Tips for Continuing the Communications Effort (Athena Vadnais, APR)
19NSPRA-12 A Picture Is Worth More Than 1,000 Words, and Speaks In Multiple Languages (Jim Cummings, APR)
19NSPRA-13 Building Community, Trust and Transparency With a “State of the District” Event (Lesley Rogers & Kahliah Laney)
19NSPRA-14 Lead Magnets, Pop-Ups and Blogs Made Easy (Amanda Holdsworth, APR, Ed.D.)
19NSPRA-15 Podcasting: Reaching Your Audience on the Move (Justin Dearing & Erin McCann)
19NSPRA-16 Publishing Professionally: Guidance for School District Communicators (Jay P. Goldman)
19NSPRA-17 Thirsty? Here’s A Firehose! What to Do, What Tools to Use, & How To Bring It All Together (Lana Snodgras & Stephanie Smith, APR, Ph.D.)
19NSPRA-18 Crisis Readiness: Get Ready Now (David Voss)
19NSPRA-19 Managing Common Crises: Keeping Your Head While Others Are Losing Theirs (Nora Carr, Ed.D., APR)
19NSPRA-20 When Losing Isn’t an Option; Constructing a Winning Bond Campaign (Nathan McCann, Ed.D.)
19NSPRA-21 Where Americans Stand on Public K-12 Education (David Schleifer, Ph.D.)
19NSPRA-22 All I Need to Know about Public Engagement I Learned From My Toddler (Nicole Kirby, APR & Matthew Kenwright)
19NSPRA-23 Amplifying Student and Teacher Voice: A Superintendent and District Plan (Matthew Miller)
19NSPRA-24 Federal Education Issues and How They Could Impact Your Local School District (Rich Long)
19NSPRA-25 Free Research Support: Look No Further Than Your College/University Next Door (Briana Warner & Allyson Goodman, Ed.D)
19NSPRA-26 I Wish I Would Have Known: Best-Seller in the Making (Stephanie Smith, APR, Lana Snodgras & Zac Rantz)
19NSPRA-27 Is Your Board Member a Communicator? Effective Communication Strategies for School Boards (Tammy Schiff and Randy Barber, APR)
19NSPRA-28 The 2020 Census: Student Counts, Education Funding and Statistics in School EA (Deborah Stein, Victoria R. Glasier, Deborah Rigsby)
19NSPRA-29 What PR Professionals Can Learn From a Mouse (Chris Williams)
19NSPRA-30 A Super Start for a New Superintendent (Andy Jenks)
19NSPRA-31 Five Key Steps to Crisis Communications (Susan Haynes & Bridget Hazelbaker)
19NSPRA-32 Improving School Culture Through Division Wide Twitter Chats (Diana Gulotta & Steven Walts, Ed.D.)
19NSPRA-33 Moving Beyond the Bake Sale – Best Practices for Securing Non-Traditional Revenue (Adrienne Noel)
19NSPRA-34 Perfect Storm: Charting an Unfamiliar Course When Teachers Strike in Your District (Patricia Nuzzo, Gail Spolar, Rita Sanders & Monique)
19NSPRA-35 Redesigning School Communications for Innovation & Equity (Jill Gildea, Ed.D. & Kim Eves)
19NSPRA-36 Straight from the Horse’s Mouth: What You Can Learn from Senior Exit Interviews (Doreen McKercher & Jeff Snell, Ed.D)
19NSPRA-37 The Comeback Story: Funding Campaign Success in a One-Person Shop (Brian Nicol)
19NSPRA-38 Video Editing Hacks – Beyond the Basics – Jake Sturgis, APR & Jenna Mead (Blue Prefunction)
18NSPRA-39 What Was I Thinking? I Took a Job in School PR…Help! (Gail Fox & Karen Heath)
19NSPRA-40 35 Tips & Tricks for Low Budget Video Production (Paul Weller)
19NSPRA-41 Case Study: Effective Communication After a 7.0 Earthquake (Jillian Morrissey)
19NSPRA-42 Case Study: How Charlottesville Schools Responded (and Continue to Respond) to Neo-Nazi Rallies (Beth Cheuk & Krissy Vick)
19NSPRA-43 Effective, Low-Cost Ideas for Establishing Your District’s Brand and Image (Stephanie Hansen)
19NSPRA-44 From the Newsroom to the Classroom: Making the Transition From Journalism to School PR (Gail Kahover & Robin Smith Kollman)
19NSPRA-45 Hacked: How to Survive the Era of Digital Hacking in Public Education (Shira Good, APR)
19NSPRA-46 Recognizing the Heart of Your District (Kristine Liptrot, APR & Timothy Shimp, Ed.D.)
19NSPRA-47 Show Me, Don’t Tell Me (Melissa Deavers-Lowie)
19NSPRA-48 Social Media Marketing and the Art of the Student Social Media Takeover (Michele Niec)
19NSPRA-49 Step-By-Step Guide to a Successful Campaign (Annette Eyman, APR)
19NSPRA-50 When a Crisis Hits Is Not the Time to Plan (Rick Kaufman, APR)
19NSPRA-51 Creating a Safe Space for LGBTQ+ Students Through Communication (Joshua Sauer & Carla Pereira, APR)
19NSPRA-52 It’s an Emergency! You Know Your Plan. Do You Know Your People? (Tim Savoy, Dr. Eric Wright, Lt. Jeri Skrocki, Kharley Smith & Laureen Chernow)
19NSPRA-53 Marketing Playbook: Tools, Tips and Tactics to Drive Results (Jacqueline Getty, Ed.D. & Lyssa Campbell, APR)
19NSPRA-54 Go Live: How Messages on Facebook Live Increase Your Social Media Following (Keith Reid & Wendy Aguilar)
19NSPRA-55 Guerrilla Research: Get in the Trenches and Get Results! (Trinette Marquis)
19NSPRA-56 Hook ‘Em, Danno: Strategies and Tactics for Maximizing Content Engagement (Anthony Millican)
19NSPRA-57 Involving Students in School PR (Jake Potter, APR)
19NSPRA-58 Nano Influencers, Instagram Pods and Other Social Media Trends You Should Know (Zac Rantz & Danielle McGuire)
19NSPRA-59 Owning the Narrative: Launch of the VBCPS Fact Checker (Natalie Allen & Aaron Spence, Ed.D.)
19NSPRA-60 Superintendent’s Playbook: Building a School Community of Communicators (Patrick Murphy, Ed.D.)
19NSPRA-61 When the Big One Hits: Leadership Lessons Learned Around the Camp Fire (Tom DeLapp, Stephen Nichols, Mary Sakuma & Kindra Britt)
19NSPRA-62 Consumer Branding: What Districts Can Learn From Consumer Giants (Melissa Smith)
19NSPRA-63 Creating Community: How to Build Trust and Engagement Before the Big Ask (Don Taylor & Vicki Gnezda)
19NSPRA-64 Decentralizing Social Media: A Strategic Approach to Sharing School Information (Sandi Beason, APR)
19NSPRA-65 Engage is More Than Just a Page (Julia Burgos, Gladis Bourdouane & Kathy Mimberg)
19NSPRA-66 Engaging Stakeholders in the Strategic Planning Process: Where the Magic Happens (Janice Zielinski, R. Dalton Sprouse & Jay Phillips)
19NSPRA-67 FCPS 101: An Effective Program to Engage Stakeholders and Develop Public School Advocates (Steve Edwards & David Sovine, Ed.D.)
19NSPRA-68 From Colorblind to Color Brave: Changing the Face of Communications Across U.S. Schools (Melinda Colton, Jill Gildea, Margaret Van Duch & Kara Coglianese)
19NSPRA-69 How Do You Recover When Teens Die by Suicide? (Liilian Govus, APR & Craig Swanson)
19NSPRA-70 Lessons From a Lockdown: Ensure Success Before, During and After a Crisis (Gary Kubat)
19NSPRA-71 The Good, Bad and Ugly: Internal Communication Lessons (Raj Rai & Bret Van Blaricom)
19NSPRA-72 Best Customer Service Initiatives to Help Compete for Students (Kelly Middleton)
19NSPRA-73 Bring Your Alumni to Life with a Digital Hall of Fame (Kristen Rawlings)
19NSPRA-74 Case Study: The Baraboo Story of Communications Response and Healing (Lori Mueller, Ed.D. & Holly Henderson)
19NSPRA-75 I Love Public Schools: How Storytelling and T-Shirts Build a Movement of Support (Brittant Mascio & Amanda Oliver, APR)
19NSPRA-76 Let’s Talk About It: A Dialogic OD Approach to Change Management in Organizations (Anthony Saraceno)
19NSPRA-77 Marketing Your District Matters: Tips for A Compelling Digital Marketing Communication Plan (Coley Fehringer & John Doornbos)
19NSPRA-78 Promoting Inclusion Through a Community Conversation: A Toolkit for a Student-Led Event (Karen Heath)
19NSPRA-79 Spreading Happiness: PR’s Role in a Positive Culture (Terri McHugh, APR)
19NSPRA-80 Stand by Your Brand With Collaboration and Shared Ownership (Barbara Hunter, APR, Kari Weston, Ed.D. & Christie Clarke)
19NSPRA-81 The Art of Speechwriting: 10 Steps to Writing Captivating Speeches That Make an Impact (Justin Grayson)
19NSPRA-82 The Decisive Moment: Preparing Your School System for Emergency Communications Response (Tracy Jentz)
19NSPRA-83 Building an Arsenal of Visual Elements (Steven Powell)
19NSPRA-84 Creating Equity and Engagement Through Parent Feedback Systems (Ameerah Palacios, APR & Shani Dowell)
19NSPRA-85 Finding Wellness in School PR (Shawn McKillop, APR & Kristen Magette, APR)
19NSPRA-86 Getting out of a Communications Rut Using the Key to Truly Effective Communication (Adam Harris)
19NSPRA-87 How Spanish Dichos (Sayings) Can Help You Become a Better PR Professional (Joseph Ortiz)
19NSPRA-88 Is This All There Is? Intentionally Preparing for the Next Step in Your PRofessional Journey (Bob Noyed, APR & Susan Brott, APR)
19NSPRA-89 Lessons Learned: Our School Safety Odyssey in 2018 (Samantha Bloem & Matt Leon)
19NSPRA-90 Pathway to Community Engagement (Penelope Miller-Smith)
19NSPRA-91 Social Media Made Easy: Nine Strategies for Generating Awesome Content (Andrea Gribble & Heidi Feller Clarke)
19NSPRA-92 Unleashing Your Creativity by Looking Through Rose-Colored Glasses (Janet Mann)
19NSPRA-93 Working Smarter, Not Harder: Using an Editorial Calendar for Planning (Krystyna Baumgartner)
19NSPRA-94 212o: Using Data to Show Your Strategic Communication Efforts Are Hot (Yolanda Stephen)
19NSPRA-95 Bond 101: How to Rally Your Community, Navigate the Pitfalls and Pass Your Bond (Alex Wolff & Cheryl Champ)
19NSPRA-96 Brand: It’s More Than a Logo (Shayla Cannady & Wendy J. Roundtree)
19NSPRA-97 Bringing Your Story to Life Through Video (Jason P. Laz)
19NSPRA-98 Creating and Building Relationships Through a Positive School Culture (Andy Smith & Jeff Erickson)
19NSPRA-99 Storytime: A Tale of Stakeholder Engagement (Jennifer Chicosky & Ashley Boyd)
19NSPRA-100 Six Critical Conversations You’re Not Having: Being Real in a Fake News World (Brian Woodland, APR)
19NSPRA-101 Standing at the PR Crossroad: When Privilege Meets Social Justice, a Live #k12prchat Panel (Julie Thannum, APR)
