Sessions recorded LIVE at the Hyatt Regency Orange County \u2022 July 16-18, 2018 \u2022 Garden Grove, California USA<\/p>\n
Monday \u2022 July 16, 2018<\/p>\n
How to Survive a Social Media Fire: The Good, Bad and Ugly (Rick Kaufman, APR)
\nMaking and Marketing Your Schools as Schools of Choice (Ed Moore, APR)
\nTurn the Curve on Success with a Strategic Roadmap (Shawn McKillop, APR)
\nWho Lives on Your Sesame Street? Understanding Your Community Through Demographic Profiling (Lana Snodgras)
\nVideo Storytelling: How to Best Support Your Schools in Telling Stories Through Video (Diana Gulotta, Richard Shahan, Andy Jacks, Dr.Steven Walts )
\nSurvey Says: The Hot Education Issues Trending Nationally Bond (Drew Liebermanm, Lesley Rogers)
\nBouncing Back from Defeat to Pass a Bond by 84 Percent (Samantha Fitzgerald, Samantha Fitzgerald, Paul Lewis, Nicole Kirby, APR)
\nVoices of Tomorrow: Using Diverse Student Stories to Transform Adult Mindsets (Stan Alleyne, Jake Sturgis, APR)
\nIdentrification: Taking a Gentrifying District from Identity Crisis to Community Brand (Emily Waszolek, Dr. Donna W. Lewis)
\nSocial Media Infrastructure: Set Yourself Up For Success (Richard Franco)
\nWeathering The Storm: Communication Before, During, and After a Natural Disaster (Greg Turchetta, Justin Elbert)
\nEngage Your Busy Community Today (Annette Eyman, APR)
\nYou Collected the Data, Now What? (Trinette Marquis, APR)
\nA Camera And A Dream (Zac Rantz, Alex Stein)
\nWhy Did they Leave? And How Can We Get Them Back? (Deidra Powell)
\nBackstory: Go Behind the Scenes Following the Arrest of a High-Profile Employee (Brett Johnson, APR)
\nStudent Perspective: Safety, Communication and Culture Through the Eyes of Your Students (Lucy Ankenbrandt, Sloen Zieverink, Kym Prewitd)
\nEngagement Power: Integrating Technology and Communication to Spark District Transformation (Dr. Meria Carstarphen)
\nMore than a Number: How to Talk with Data-driven Parents About School Rankings (Naomi Hunter, APR)
\nToo Close for Comfort? Communicating with School Neighbors During a Construction Project (Keith Reid)
\nEngaging Employees Through Internal Communications (Stacy Brandt)
\nLynch May Be a Name to You – To Me It’s What Happened to My Ancestors (Carol Fenstermacher, APR)
\nReaching the Forgotten Stakeholders: Alumni and Parents of Alumni (Ken DeSieghardt)
\nTransparency, Trust, Targeting and Tracking: Tips and Tools for Passing Your Bond (Sabreana Smith Marsh, Dr. Roosevelt Nivens)
\nProtect and Educate: School Resource Officers and Prevention of Violence in Schools (Mo Canady)
\nNo Cookie Cutter Designs Allowed: Helping Stakeholders Understand the Needs of a Modern Bond Program (Holly Huffman)
\nThe Story of the One-Page Strategic Plan (Mike Cyze)
\nBuilding a Communication Culture that “Clicks” from Day One (April Bryant, Dr. Tom Muzzey)
\nReflections in the Communication Mirror (Tom DeLapp, APR, Tom DeLapp, APR)
\nAmplify: Boost Effectiveness & Maximize the Impact of Your One-Person Department (Erica Chandler, APR)
\nCompliance is Not a Dirty Word: The What, Why and How of ADA Compliant Web Sites (Thomas Scheidel)
\nAnalyze Your Selfie: Developing a Customized Social Media Policy (Holly Holland, Dr. Holly Holland)
\nThe Superintendent and Communications Director as Chief Brand Officers (Dr. Nathan McCann)
\nWhat is NAEP? How Does it Relate to State & Local Assessment Results? (Kari Eakins, Dr. Michael Sibley, Nathan Olson)<\/p>\n
Tuesday \u2022 July 17, 2018<\/p>\n
Easy Ways to Up Your Social Media Game (Andrea Gribble, Andrea Gribble)
\nOne School District’s Story: Writing Our Own Narrative (Laser Alert, Steven Lewis, Evelyn McCormack, Dr. Tahira DuPree Chase)
\nPR Pros: You Can’t Do It Alone! (David Voss)
\nFrom Cherry Coke to Sweet Tea: Transitioning PR Strategies From Urban to Suburban District (Kimberly Willis-Green)
\nCrack the Code: Four Proven Ways to Get the Media to Cover Your Stories (Cynthia Shah-Khan)
\nDustproofing Your Strategic Plan (Kristine Liptrot, APR, Dr. Timothy Shimp)
\nStaying on Target: Inspiring Collaboration After the Crisis (Daniel Thigpen)
\nWhat is a Kaizen? Fresh Idea for Overcoming Roadblocks in School PR (Kamaljit Jackson, Emily Neubauer, Stacy Tapp, APR)
\nWelcoming Newcomers to Our Country and Our Schools (Trent Allen, APR)
\nPR Photography Done Right (Angela Marshall, James Van Develde)
\nThe Five Things You Should Never Say: The Forbidden Phrases of Great Leaders (Brian Woodland)
\nThe New Storytelling: How To Connect With Audiences Through Strategic Content & Fresh Tactics (Shane Haggerty, APR)
\nYour District\u2019s \u201cWhy\u201d for the 21st Century: Start Your Strategic Plan with Portrait of a Graduate (Kimberly Ratcliff, APR, Dan VonHandorf)
\nSEO Matters: Staying Digitally Competitive in the Age of School Choice (Joshua Sauer)
\nThe 5 Movie Scenes that All School Communicators Experience in Real Life (Dr. Steve Webb)
\nLessons Learned from Harvey (Rebecca Suarez)
\nThe Power of Influencers and How You Can Empower Them (Steve King)
\nGoing From 0 to 60: How to Build an Engagement Campaign to Support a Bond Measure in Under a Year (Lillian Govus, APR)
\nFighting the Good Fight: A Life in School PR (Steve Knagg)
\nThe One You Feed: A Parable, Positive Psychology and Creating Cultures that Support the Success of All Students (Curtis Campbell)
\nAvoid the PR Fail (Justin Grayson)
\nCommunication Camp: Take Your Administrators Camping, Communication-style, Without Ever Leaving the District (Erin Dunsey, Danielle Airey)
\nFrom Media to School PR (Rebecca Kiest)
\nWhat to Do When Homeland Security Comes Knocking: Teacher Arrest and Community Uproar (Dr. Lesli Myers, Kerry Sharp)
\nEleven Paths: The Making of a Documentary (Catherine Carbone, Tove Tupper)
\nHacked! How an Unassuming Suburdan District Navigated a Cyber Terrorist Attack (Laura Sprague, APR)
\nBeyond a Logo: Branding a School District (Kala Morrissey)
\nThe Power of Nudge: Harnessing Science for Better PR Outcomes (Adrienne Leon, APR, Emily Popek)<\/p>\n
Wednesday \u2022 July 18, 2018<\/p>\n
Social Media, Students, Staff & Success (Kendra Ward)
\nStrategic Partnership Development: How to Get Donations and MORE for Your Students and Schools! (Angela Griffin Ankhelyi)
\nMarketing Like a Private School on a Public School Budget (Amanda Holdsworth, APR, Ed.D, Regina Luttrell, Ph.D)
\nHow to Capture Ideas and Create Compelling Content (Rich Finlinson, APR)
\nUpgrade Your School Communications (Latisha Gray, APR)
\nA Plan for Referendum Success in Titletown (Denise Gaumer Hutchison, Lori Blakeslee)
\nAlternative Facts and Their Impact On Your District (Katie Cothron)
\nPack It with a Punch! Strategies to Rolling Out a Successful Communication Plan (Irene Ortega, Irene Ortega, Roberto Escudero)
\nWhat You Need to Know and Do Before Your Teachers Go for a Walk (Terry Locke, Danielle Airey, Briana Warner, Kim Mesquita)
\nHold, Please, I’ll Be Right With You: Developing Holding Statements for Crisis Communications (Cindy Warner, APR)
\nLeading & Learning From A Growth Mindset: A #k12PRchat Panel Discussion (Julie Thannum, APR, #K12PRChat Colleagues from US and Canada )
\nSTAND (Students Taking a New Direction): Superintendent\u2019s Student Advisory Committee (Amber Belako, Rene Daniels)
\nUsing Content Marketing to Drive District Engagement (Jason Wheeler)
\nFrom the Peak to the Valley: A Positive School Image Plummets and Climbs Again (Betsy Bailey, Diane Barrett)
\nFrom a Terrorist Attack to a School Shooting: An After Action Review Format (Linda Bardere, APR)
\nAdvanced Video Storytelling: Learn from Broadcast Pros (Robert Bledsoe, Khanh Pham, Marc Galang)
\nLeggings, Sagged Pants & Tanks: Equitable Student Dress Codes Increase Class Time & Body Positivity (Evangeline Semark, Dr. Keith Robinson)
\nCreating a Compassionate Community (Courtney Schrieve)
\nFinding Bigfoot: The Hunt for a User-Friendly Website (Patricia Nuzzo, Tara Cox, Sara Neal, Amanda Richter)
\nEDU-speak: Cracking the Education Code (Lori Oberheide, Sarah Coomber, Michele Larsen)
\nCapital Funding Campaign: Educate, Not Advocate (Riley Sutton, Irene Payne)
\nCreating Conversation from Chaos (Kelly Avants, APR, Trent Allen, APR, Daniel Thigpen, APR, Trinette Marquis, APR)
\nSuggestion Boxes Aren\u2019t Just For Show (Stephanie Royse)
\nWhat You See Is What You Believe (Janet Mann)
\nLegislators Are Your Target Audience Too: Marketing CTE Programs to Elected Leaders (Karen Heath)
\nPlan Your Next Event with Less Worry and More Wow! (Theresa Schaefer-Bell, Angela Marshall)
\nIn With the New, Out With the Old! Turn Your District News Blog into an E-newsletter to Share on Social Media (Evita Tapia-Gonzalez, Liliana Mota)
\nResults Demonstrate the Value of Investing in Strategic School Branding (Dorreen Dembski, Mary Lofy Blahnik)<\/p>\n","protected":false},"excerpt":{"rendered":"
Sessions recorded LIVE at the Hyatt Regency Orange County \u2022 July 16-18, 2018 \u2022 Garden Grove, California USA Monday \u2022 July 16, 2018 How to Survive a Social Media Fire: The Good, Bad and Ugly (Rick Kaufman, APR) Making and Marketing Your Schools as Schools of Choice (Ed Moore, APR) Turn the Curve on Success […]<\/p>\n","protected":false},"featured_media":435,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/www.professionalprograms.net\/bookstore\/wp-json\/wp\/v2\/product\/434"}],"collection":[{"href":"https:\/\/www.professionalprograms.net\/bookstore\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.professionalprograms.net\/bookstore\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/www.professionalprograms.net\/bookstore\/wp-json\/wp\/v2\/comments?post=434"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.professionalprograms.net\/bookstore\/wp-json\/wp\/v2\/media\/435"}],"wp:attachment":[{"href":"https:\/\/www.professionalprograms.net\/bookstore\/wp-json\/wp\/v2\/media?parent=434"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}