Sessions recorded LIVE at the Hyatt Regency San Antonio \u2022 July 10-12, 2017 \u2022 San Antonio, Texas USA<\/p>\n
Monday \u2022 July 10, 2017<\/p>\n
Changing Web Providers? What to Know Before You Go (Phil Kavits, Dr. Steven Walts, Keith Imon, Karla Tilgner, Sabrina Pierce)
\nGet Tending on Twitter: How to Socialize Your Schools to Social Media (Sarah Greer Osborn, Greg Okuhara)
\nLifting the Shadows: Shining a Light on Student Mental Health (Shawn McKillop, APR)
\nCommunity Engagement in the 21st Century (Theresa Medi, Jordan Stephen)
\nPutting Community Into Communications: How to Humanize Your District (Jill Filer, Erica Chandler)
\nGo Where Your Voters Are: Using Social Media to Inform, Persuade, and Pass Your School Bond (Athena Vadnais, APR, Jeremy Wright)
\nI Love Data and You Can Too! (Trinette Marquis-Hobbs, APR)
\nThinking Strategically: How to be Proactive and Effective in Your Communications (Jenn Nimke)
\nFred & Ginger: How to Dance in Today’s PR Profession (Rick J. Kaufman, APR, Lana Snodgras)
\nPlane Down! Your Role During Major Crises (Angela Marshall, Theresa Schaefer-Bell)
\nDIY Video 2.0: From Video Creation to Digital Storytelling (Derek Duncan)
\nWho Needs to Go? Talking About Transgender Students and School Bathrooms (Joel Baum)
\nMaximizing Your Story Using Multi-Platform Channels On Your Own (Kimberly Willis- Green)
\nGot RPIE? Practical Ways to Make This Strategic Planning Model Work for You (Adrienne Leon)
\nDigital Threat Assessment Training (Theresa Campbell)
\nThe PR Pro and the Principal: Having an Impact on Learning (Kelly Wachel, Matt Wachel, Ed.D.)
\nSay What You Mean: Podcasting to Reach Your Community (Adam Harris)
\nStay on Your Feet in the Dance with New Media (Kelly Avants, APR)
\nSo Branding…What\u2019s the T? (Nicole Lawrence, Jennifer Woodley)
\n#VisionLock: From Vision to Action (Dr. Scott Muri, Linda Buchman, Steve Brunsman, Melissa Wiland)
\nUCPS Bond 2016–Why Do We Need This Bond? (Tahira Stalberte)
\nThe Social Network: Navigating Trust and Expectations among Gen-X and Millennial Families (Daniel Thigpen)
\nWe Are Trending on Facebook – And Not in a Good Way (Patricia McGlone, APR)
\nEthics, Leadership and Today\u2019s School Communications Challenges (Julie Thannum, APR, David J. Faltys, Ed.D.)
\nPower Behind the Podium (David Voss)
\nThe Disruption Era: Creating a Communications Culture of Engagement (Steve King)
\nThinking Beyond Wheelchair Ramps: Accessibility in the Digital Age (Steve Ostler, Glenda Sims)
\nSmall Schools, Big Success! (Joelle Doye, Brian Nicol)
\nFrom Educator to Journalist: Creating an Army of “Tweetchers” (Greg Turchetta)
\nHR Partners: A Better Brand Through Recruiting and Retention (Cathy Kedjidjian)
\nIs Your Community Ready for Change? Navigating a School Closure (Mellissa Braham, Audrey Hendricks, Bestsy DeMars)
\nCommunicate with Purpose: Defining Theme and Message (Chris Tennill, APR, Rod Wright, Ph.D., Cindy Gibson, APR)
\nCrisis Case Study: Data Security Incident (Nicole Kirby, APR, Bill Redinger, Ed.D.)
\nGet Your Game On: Bringing Students and Businesses Together Taking Career Readiness to the Next Level (Rene Daniels, Amber Belako)<\/p>\n
Tuesday \u2022 July 11, 2017<\/p>\n
#The Big Idea Brainstorm (Paul Tandy, APR, Annie Dickerson, Derek Dunca)
\nTrue Pursuit: An Advocacy Campaign for Life After High School (Shane Haggerty, Lee Wirick)
\nWinning Hearts and Minds: Four Campaigns and a Political Funeral (Helen Lloyd, Delaina McCormack)
\nBarcelona or Bust! Spain Takes on the Bull Known as PR Measurement (Sandy Cokeley, APR)
\nThe Power of Public! How a State Image Campaign Has Power for Your District and State (Angela Duitch, APR, Nicole Mansell, Ed.D., Adam Holland)
\nMedia Relations: The Strategy Behind Choosing the Right Spokesperson (Tania Van Brunt)
\nCommunication Strategies for Rebuilding Trust in a Post-Truth World (Barbara Hunter, APR, Lois Berlin)
\nBreaking Through the Psychologically Defensive Workplace (Sam Rayburn)
\nBuilding an Accessible (and Better!) Website (Jessica Scheckton)
\nBuilding Trust Through Effective Employee Communication (Cathy Orta, APR)
\nDiversity Dialogues: School and Community Courageous Conversations (Crystal Edwards, Ed.D., Thomas A. Smith, Abby Attias)
\nEverything I Need to Know I Learned from Reality TV: Putting Relationships Back Into Public Relations (Brian Woodland, APR)
\nNo Money? No Excuses! (Debbie Burdick, Ed.D.)
\nStudent Recognition: Honoring Academic Achievement in a Growing School District (Wayde Byard, Stephanie Knott)
\nHow to Shape Your District’s Brand in the Age of School Choice (Gerald Dawkins, Ed.D, Shelby McIntosh, Ph.D.)
\nThe Producer: Multimedia Communication (Margaret Van Duch, Elizabeth Freeman, Ed.D.)
\nMake Twitter Great Again: Overcome Fears and Frustrations with Friends (Kristin Magette, APR, Cathy Kedjidjian)
\nNext Level Engagement (Melissa McConnell)
\nPutting People First In PR (Tim Carroll, APR)
\nI Shut Down Two Schools Because of Structural Deficits. How’s Your Week Going? (Jim Cummings, APR)
\nEnrollment Marketing (Janet Swiecichowski, APR, Bernie Rhinerson, Jennifer Valley, John Doornbos)
\nTell Your District’s Story With These Cool Tools (Evelyn McCormack)
\nFacility Funding: Building Consensus While Building Schools (Rebecca Kiest)
\nStatements to the Media: Choosing Your Words Wisely (Arianna Vazquez-Hernandez)
\n#SocialVideo \u2013 Tips for Creating Catchy Videos on a Tight Budget (Jake Sturgis, APR)
\nEffective Communication: Using the “Plan, Do, Study, Act” Process to Improve Communication Initiatives (Dennis Pauli, Ed.D)
\nKnowledge Changes Everything: Sharing an Authentic Diversity Story (Stefanie Boe, Michelle Valenzuela)
\nWhen Tragedy Strikes at a School Event (Catherine Carbone Rogers, Tove Tupper)
\n No Filter: The Power of Peer Influence on Student Recruitment (Cara Adney)<\/p>\n
Wednesday \u2022 July 12, 2017<\/p>\n
Can\u2019t Stop the Feeling! Creative Storytelling in a Crowded Media Landscape(Danielle Clark, APR, Valerie Van Ryn, Staci Bradbury, Matt Gohl)
\nUsing Research to Rev Up Your Communications Efforts (And Why It Matters) (Lesley Bruinton, APR)
\nPublic Education: Dealing with Local Fallout to Legislation (Graham Ruttan)
\nPreventing and Managing Cyber Issues: Sexting and Bullying (Rachel Fleenor, Andrea Watson, APR)
\nEmotional Survival for PR Professionals (Chris Williams)
\nMeet BERT! Learn How a Social Intranet Can Help Increase Staff Engagement (Jill Aurora, Nicole Graf)
\nSuccessful Strategies to Win Bond and Levy Campaigns (Lesley Bruinton, APR)
\nSchool Violence Prevention Training and Plan Development \u2013 What Do You Do? (Brian Graves, Jim Satterfield)
\nBonding for New and Updated Schools: A Successful Marketing Strategy (David Stephenson, Kimberly Bird, Samuel Y. Jarman)
\nDigital Diversity: Using Communication Technology to Address Equity in Your Schools (Stephen Nichols, Heidi Vega, Carla Pereira, Ken Hobbs)
\nBring Your Community In: The Importance of Visuals in Reaching (Zachery Fountain)
\nPosition Your District on Opening Day and Build on that Communications Initiative All Year (Janet Mann)
\nCreating a Successful Advocacy Program Utilizing Multiple Streams of Outreach (Ida Fryhover, Joshya Sauer)
\nWant to Reach Your Parents? Move Your Workshops Out of the School Cafeteria to an Online Format (Esperanza Soriano-McCrary, Zach Whitaker)
\nFeeding the Beast (Without Becoming the Meal): Winning Strategies to Effectively Work with the Media (Donald Potter, Ed. D)
\nCollaborate, Reinvigorate and Beat Stress: An A-to-Z Guide (Rich Finlinson, APR)
\nDeveloping Business Partners: Going from Fearful to Fearless! (Monica Allread)
\nEvent-jack Your High School Performances and Bolster Your School PR (Tom Page, Elizabeth Moraw)
\nMeasuring What Matters (Nora Carr, Ed.D, APR)
\nAdvocates and Agitators: Strategies for Dealing with Difficult People (Kate Hazarian, Trent Allen, APR)
\nHow Video Content Has Changed and Why You Should Too (Justin Cortese, Aaron Cagwin)
\nEmbedding Stakeholder Engagement within Continuous Improvement (Kimberly Ratcliff, Josh Souliere)
\nThe Science Behind Facebook Engagement: Quick Tips to Increase Your Likes, Shares and Comments (Justin Grayson)
\nCrisis of Trust: How to Handle Inappropriate Student Staff Relationships (Megan Sheridan, David Cotey)
\nGaining Administrative Buy-in for Website Accessibility Changes (Autumn Grooms, James “JC” LeDoux)
\nMaking Community Engagement a Lifestyle, Not a “Program” (Ken DeSieghardt)<\/p>\n","protected":false},"excerpt":{"rendered":"
Sessions recorded LIVE at the Hyatt Regency San Antonio \u2022 July 10-12, 2017 \u2022 San Antonio, Texas USA Monday \u2022 July 10, 2017 Changing Web Providers? What to Know Before You Go (Phil Kavits, Dr. Steven Walts, Keith Imon, Karla Tilgner, Sabrina Pierce) Get Tending on Twitter: How to Socialize Your Schools to Social Media […]<\/p>\n","protected":false},"featured_media":435,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/www.professionalprograms.net\/bookstore\/wp-json\/wp\/v2\/product\/483"}],"collection":[{"href":"https:\/\/www.professionalprograms.net\/bookstore\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.professionalprograms.net\/bookstore\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/www.professionalprograms.net\/bookstore\/wp-json\/wp\/v2\/comments?post=483"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.professionalprograms.net\/bookstore\/wp-json\/wp\/v2\/media\/435"}],"wp:attachment":[{"href":"https:\/\/www.professionalprograms.net\/bookstore\/wp-json\/wp\/v2\/media?parent=483"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}