Sessions recorded LIVE at the Chicago Marriot Downtown Magnificent Mile \u2022 July 18-20, 2016 \u2022 Chicago, Illinois USA<\/p>\n
Monday \u2022 July 18, 2016<\/p>\n
Coming to a Neighborhood Near You: Communicating for Diversity (Jonathan Smith, Ph.D.)
\nLeading Through Communication: When “It” Hits the Fan (Rick Kaufman, APR)
\nThe Creative Leader: How to Inspire the Best Ideas, Solutions and Service (Jill Wagner, APR, Dianne Callahan)
\nWhat’s New? What’s Next? Keeping Up with Education Advocacy (Jill Gildea, Ed.D, Margaret VanDuch, Elizabeth Freeman)
\nBuilding Effective School-Specific Communication Plans: A Process that Really Works! (Dennis Pauli, Ed.D.)
\nForward to the Drawing Board: Simple Infographics to Tell Your Story (Steven Powell)
\nIs Your District Sending the Right Messages to Attract and Retain Teachers and Leaders? (Kimberly Ratcliff, Carol Greentree)
\nKeep Calm and Communicate: 5 Lessons for School Leaders (Carla Pereira, APR)
\nExpect the Unexpected: Steps in Dealing with Everyday Events (Jim VanDevelde, George Stone, Ed.D)
\nAccess for All: Practical Steps Toward Website Accessibility (Jessica Scheckton, Steve King)
\nSteer the Ship: Leading Through Change with Great Communication (Kelly Avants, APR)
\nCommunicating Your Digital Transition (Angie Fleming, Rita Foil)
\nHow to Transform Your District into a Culturally Competent Organization (Barbara Hunter, APR)
\nA Tale of Two Towns: Two Districts, 60 Miles Apart Geographically, Worlds Apart Socially (Danielle Clark, Georgia Duran, Ed.D)
\nReferendum Success: Inform and Persuade. District and “YES” Committee Roles (Janet Swiecichowski, APR, Michelle Sheets, Jake Spurgis)
\nNailing the Media Interview (David Voss)
\nLeveraging Small Town Resources for Big City Impact (Thomas Scheidel, Holly McCaw, Joni VanNieuwenhuysen)
\nMulti-Agency Communications in Crisis (Julianne Repman, Andrea Watson)
\nParent\/Family Engagement: Create, Measure, Celebrate (Charlie Glazener, Marta Alcala-Williams, Erin Hill)
\nK12 Insight (TBD)
\nHow Authentic Engagement Leads to a Shared Vision for the Future (Michael Akin)
\nSex, Lies & Video Clips: Treading the Fine Line Between Public Relations and Legal Strategies (Tom DeLapp)
\nDefining Equity Through Different Doors of Perspective (Heidi Vega, Tracey Benson)
\nTechnology Superintendent Award Recipient (TBD)
\nAsking the Right Question: Tips and Strategies for Conducting Effective Communication Research (Chris Tennill, APR, Rod Wright, Ph.D.)
\nBack from the Twitterverse: Community Engagement Through Conversations (Doug Baker)
\n#DIY Video: Why Video Content is King and How to Do-It-Yourself (Derek Duncan)
\nInclusion, Diversity and Equity: Exploring Challenges, Issues and Best Practices Engaging Diverse Groups and Stakeholders (Dr. Vernese Edgehill-Walden, Brian Graves, Jim Satterfield)
\nWriting Effective Call Scripts and Letters to Families (Kim Minugh, Trent Allen, APR)
\nSimple Strategies for Branding Your School District (Lori Perlow, Lana Mueller)
\nTBD (Deanne Hullender) <\/p>\n
Tuesday \u2022 July 19, 2016<\/p>\n
It’s About Every Child: Framing the Gender Conversation in Schools (Joel Baum)
\nThe Politics of Authentic Engagement (Kathy Leslie, APR)
\nSandy Hook Promise: Violence Prevention Programs for Schools (Paula Fynboh, Nicole Hockley)
\nCan You Hear Me Now? Superintendents Are from Mars, PR Professionals are from Venus (Lesli Myers, Ed.D, Debbie Moyer)
\nUsing Social Media to Optimize School and Student Success (Greg Turchetta, Dane Dellenbach)
\nShift Happens: Moving Communication Efforts from the Cubicle to the Classroom (Sarah Greer Osborne)
\nFrom Inception to Implementation: Moving Your Ideas to Action (Ben Grey, David Pohlmeier)
\nWho’s Telling Your Story? Communicating about Your District in an Honest and Equitable Way (Mychael Dickerson)
\nPassing a Bond Requires Commitment to Change AND Using Data (Paul Farris, Ph.D., Marcia Latta)
\nYou’re Not Alone: How to Survive as a One-Person Communications Office (Jason McCord)
\nThe 3Rs of Telling Your School District’s Story: Repeating, Repurposing, Retweeting (Mary Todoric, Peg Mannion)
\nMerge and Diverge: How to Solve Your Communication Planning Puzzle (Rich Finlinson, APR)
\nGrossman Award Winner (TDB)
\nCreating Gender Inclusive Schools (Joel Baum)
\nFind Your Focus: Taking Your Videos to the Next Level (Jake Sturgis, APR)
\nThe One-Day Campaign: Building Successful Twitter Engagement (Jennifer Delgado)
\nGrandma’s on Facebook: Engaging Senior Citizens to Support Public Schools (Mark Havens)
\nPartnerships: Why Your Local Municipality Makes Good Business Sense! (Julie Carlsen, Linda LaCloche)
\nTech Hacks for the PR Pro (Trinette Marquis-Hobbs, APR) <\/p>\n
Wednesday \u2022 July 20, 2016<\/p>\n
Social Schools: Empowering Others for Engagement that Matters (Kristin Magette, APR)
\nRegroup, Realign, Revive: Passing a Bond After Defeat (Patricia Ayala, Chris Lechuga)
\nInternal Communications and Employee Engagement – It Matters! (Nicole Mansell, Ed.D)
\nEpiphanies from School Communicators\u2019 Pilgrimage to Tolerance (Trent Allen, APR, Trinette Marquis-Hobbs, APR, Daniel Thigpen)
\nUsing Political Campaign Tactics to Influence Others to Take Action (Patrick Mogge, Elizabeth Okey)
\nCommunication Not Confrontation (Libby Roof, Helen Grant, Tom DeLapp, Stephen Nichols)
\nWalk the Talk: Facilitating a Values Matrix Process for Alignment, Balance and Consistency (Lisa Riegel, Ph.D, Patti Koslo)
\nIt’s Worth the Effort! Engaging Community in Your Strategic Planning (Melissa Messinger, Patricia Maunsell, Eva Moon)
\nSafe Schools Initiative – A Model Plan from Crisis Communication to Community Engagement (Cindy Warner, Lewis Brooks, Ed.D)
\nTargeting Your Audience for More Impactful Presentations (Michael Campbell)
\nVROOM! Using Research to DRIVE Your Communication Plan (Annette Eyman, APR)
\nInvolve High School Students to Send a Positive Message about Public Schools (Angela Shelley, Ed.D., Pam Pena, Ed.D.)
\nGetting to Know SEO: Search Engines in an Era of School Choice (Katie Combs)
\n#AllIn: How School PR Can Help Build a Compelling Vision for Real Inclusion in Your District (Brian Woodland, APR)
\n0Infographics and Other Cool Tools: Using Visual Content to Inform and Engage (Evelyn McCormack) <\/p>\n","protected":false},"excerpt":{"rendered":"
Sessions recorded LIVE at the Chicago Marriot Downtown Magnificent Mile \u2022 July 18-20, 2016 \u2022 Chicago, Illinois USA Monday \u2022 July 18, 2016 Coming to a Neighborhood Near You: Communicating for Diversity (Jonathan Smith, Ph.D.) Leading Through Communication: When “It” Hits the Fan (Rick Kaufman, APR) The Creative Leader: How to Inspire the Best Ideas, […]<\/p>\n","protected":false},"featured_media":435,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/www.professionalprograms.net\/bookstore\/wp-json\/wp\/v2\/product\/507"}],"collection":[{"href":"https:\/\/www.professionalprograms.net\/bookstore\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.professionalprograms.net\/bookstore\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/www.professionalprograms.net\/bookstore\/wp-json\/wp\/v2\/comments?post=507"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.professionalprograms.net\/bookstore\/wp-json\/wp\/v2\/media\/435"}],"wp:attachment":[{"href":"https:\/\/www.professionalprograms.net\/bookstore\/wp-json\/wp\/v2\/media?parent=507"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}